š Outdoor Media: Unmissable Visibility for Modern Brands
In a world where attention spans are shrinking and digital ads are skipped in seconds, Outdoor Media continues to stand tallāliterally and figurativelyāas a powerful and enduring branding solution. Whether you’re launching a new product, building top-of-mind recall, or amplifying a nationwide campaign, OOH (Out-of-Home) advertising ensures your brand gets real-world visibility with real impact.
š§± Popular Outdoor Media Options
1. Billboards & Hoardings
The classic giants of advertisingāplaced on highways, arterial roads, and high-traffic areasāare perfect for mass awareness.
- Static or digital
- Size: From 20×10 ft to large-format 40×20 ft
- Location: Metro cities, Tier 2/3 towns, airports, and more
2. Transit Media
Capture attention while your audience is on the move.
- Bus Wraps & Bus Shelters
- Auto Rickshaw Branding
- Train and Metro Panels
- Airport Shuttles & Cabs
3. Airport Advertising
Perfect for targeting high-income and business-class travelers.
- Backlit Panels
- LED Screens
- Luggage Trolleys
- Boarding Pass Branding
4. Mall & Retail Media
Great for lifestyle brands and product launches.
- Escalator panels
- Backlit units
- Food court activations
- Ambient branding inside malls
5. Cinema Advertising
Target a captive audience in a relaxed setting.
- On-screen ads before movies
- Foyer branding, standees, and seat back stickers
6. Street Furniture
Highly localized and repeated exposure.
- Public utilities (benches, toilets, kiosks)
- Pole kiosks
- Traffic signals and lamp posts
7. Digital OOH (DOOH)
Dynamic, programmatic, and interactive displays.
- LED walls at airports, malls, highways
- Real-time content scheduling
š” How Hexxa Media Helps Brands Shine Outdoors
At Hexxa Media, we understand that outdoor advertising is more than just placing a logo on a billboardāit’s about strategic brand visibility that drives engagement and recall.
ā Our Capabilities:
- Pan-India OOH Network: From Times Square-like LED boards in Mumbai to transit media in Tier 2 cities, we cover it all.
- Geo-targeted Planning: Hyperlocal targeting using footfall, traffic, and demographic insights.
- Creative Execution: Support for ad design, content customization, and 3D/interactive elements.
- Performance Tracking: Integration of DOOH with real-time data dashboards and campaign analytics.
- Cross-Platform Amplification: Combine OOH with on-ground activations, influencer outreach, and digital buzz.
š Success Stories
- A luxury real estate brand increased site visits by 60% through a targeted airport + metro branding strategy curated by Hexxa.
- A beverage brand created city-wide buzz with auto branding, street furniture, and college campus activations in 10 cities.
- An international apparel label launched in India with mall branding + cinema presence during blockbuster weekends.
š£ Make Your Brand Unmissable
Outdoor Media still reigns supreme when it comes to building credibility, trust, and mass appeal. With Hexxa Mediaās 360° planning, execution, and analytics, your brand can go from being seenāto being remembered.
š© Contact us today to plan your next OOH campaign across India!